No matter what size your business, a website gives it the potential of reaching millions of people around the world. A website looks professional, is easy to manage and can contain current information about your business. Short of buying a full page ad in a newspaper or trade magazine, no other advertising channel is so broad and accessible.
One of the first benefits that is usually highlighted about having a website is that you have a presence on the Internet. Having your own URL instantly gives you credibility and makes you more trustworthy than simply creating a profile on Facebook.
Website expands your reach
It’s no secret that websites are an essential part of doing business online. In fact, according to the Pew Research Center, 97% of Americans now use the internet. In addition, the majority of people turn to search engines when trying to find something more quickly than even a phone book can deliver. So it’s evident that having a presence on the web is beneficial for your business or organization.
Your business is open 24/7
Your website expands your reach by allowing your customers to take action 24/7. This includes signing up for a service, registering white papers or webinars, sharing content on social media, and purchasing products. You can also use the web to drive qualified leads to fill out a form so that you can follow up with marketing emails and phone calls. As a result, a website gives your business the ability to sell 24/7 through conversion rates and track customer behavior via analytics reports.
To build trust with your customers
Customers today are more mobile and connected than ever. If you want to build trust with them and make it easy for them to do business with your company, then you need a website.
Your website is a reflection of your brand, and it can be an essential tool to build trust with your customers. Visitors to your site will be able to learn about your business, products, services and everything else that sets you apart from the competition.
Showcase your products and services
Your website needs to be more than just a tool to sell your products or services. While you don’t need a website to get started, the right one can give you an edge in your market and bring new customers in.
A website gives you the opportunity to showcase your products or services online and create a professional image. You can also add detailed information about your business, including products, contact details and information about your company culture.
A website is always there for your customers.
Your website is your online salesperson. It’s the first thing potential customers see when they search for your products or services on a search engine. So, it’s essential that both the look and content of your website build trust in you as an expert in your field, and help visitors take action by signing up for your email list to receive coupons and updates about new product releases.
Smart companies stay ahead with the latest technologies. Start your website today, and keep your business ahead of the competition!